Tag Archives: Audi

A New Way to Buy Used Cars Online

In the early days of car shopping a few power players took leading positions in the competition for online auto sales. Long standing auto sales magazine AutoTrader took it’s marketplace dominance to the web world with a nationwide site bringing classifieds to everyone. Other competitors, such as Cars.com and AOL Autos jumped into the game and made a splash with their sites. For over a decade the rules of the marketplace remained mostly unchanged, but shoppers failed to receive the many innovations taking place online in other industries.

You see, while companies likes AutoTrader were proficient in auto sales, they were not technology companies at heart. This deficiency opened doors for new players like CarGurus to break onto the scene with a big splash. Even legacy brands like Edmunds and MotorTrend were able to gain substantial footing with websites focused on selling used vehicles. But what did this all mean for the common buyer?

While many dealers continues to maintain their own websites, this caused the process of searching for a car across dealers to become tedious and tiresome. With the strongly focused classified sites like eBay and Craigslist gaining ground on those that were focues solely on the Automotive industry, the stage was set for a showdown. What would come out of the battleground would pave the way for online shopping in the decades to come. A new approach to sales would be birthed, giving car buyers and dealers the best of both worlds. That new solution was dedicated micro sites.

To define it simply, a micro site is a single website dedicated to a specific brand of cars or even a specific model. The site collections listings from various sources across the web and combines them in a single place allowing shoppers to only see the specific vehicle they are shopping for. A great benefit of this approach is that the sites can specialize in the cars they are selling and give buyers the most informative look at the vehicles they seek, along with providing news and industry related information. Most micro sites are funded by advertisements, as opposed to car listings, so they are motivated to provide the best possible content to their customers without the need to monetize the listings. With the listings, pages, and site content managed by technology specialists, a clean and intuitive interface is at the forefront without the bloat of other sites.

Let’s take a look at a few example sites that have tackled the new microsite approach with great success.

Corvette Dealers
The people behind corvette-dealers.com have launched into the world of used Corvettes for sale with great success. Focusing primarily on C6 Corvettes, they have garnered a strong position that leverages their single car approach. While their individual car listings leave room for improvement, the simple site approach has consistently proven to be a customer favorite.

Porsche Autos
As the primary competitor to the Corvette, the Porsche 911 and it’s siblings have jumped onto the micro site bandwagon launching a dedicated site in 2014. Featuring nearly 1,000 Porsches for sale, a great selection is one of many features that have shoppers coming back time and time again.

Dedicated Camaro Dealers
The reintroduction of the Camaro line has been a great success for Chevrolet with fans flocking out to buy their fifth generation Camaros. The Camaro Dealers site has capitalized on the popularity and created a site that feeds the hunger of the fans. A strong showing with the latest Camaro promises a long future for the Chevy muscle car staple.

Audi USA
A somewhat surprising addition to this list is the quickly rising luxury brand, Audi. With the launch in 2013 of audiautodealers.com, the high class automaker began appearing in micro site searches, which continues to build on it’s brand name recognition. While industry veterans like BMW, Mercedes, and Lexus have yet to make a splash, the Audi site is at the forefront and could soon see large spikes in traffic – which also means more used car sales.

What the future holds in the area of these dedicated auto sales sites is still somewhat unknown, but these players we have listed certainly are in position to make a strong run into the future of online auto sales.

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Audi in America – Will Audi Catch On in the US Like It Has in Europe?

A recent trip to 4 countries in Europe made it very clear that the Audi line of vehicles in Europe has a strong presence unseen in the US. In parking lots, on the highways, and down common streets you could see an Audi in nearly one out of every four cars. It was obviously a popular automobile brand with our Euro carrying friends across the pond.

The elegant lines, impressive interiors, and luxury appeal give each Audi an instant place alongside Mercedes, BMW, and Lexus. A certain class of driver seeks these types of automobiles to make a statement about who they are and how they live. So why is the market share so much smaller for Audi’s in the US? We’ll examine several reasons.

It is obvious that pricing and additional costs associated with a luxury car can exclude many possible buyers from the market before ever stepping onto the dealership’s lot. However, as seen in other popular European makes, their are no shortage of buyers in the US who can easily afford these high class and pricey vehicles. With that being the case, the lackluster sales data and road presence for the Audi brand raises the question of what keeps them less favorable in the states. The answer? Well, we think it is only a matter of time.

Brands like Mercedes date back to before World War II and that brand familiarity with the baby boomer generation gave them a head start with a generation that fits the target market. As their children come of age and advance their careers, the brand preferences has continued in the family and maintained that favorable position for Mercedes. BMW benefits from the same name recognition as a status symbol with American brand Lexus using outstanding marketing techniques to do the same for their brand. With Audi being a newer player in the game, their marketing efforts (such as those during televised professional sporting events) have made a noticeable impression on the average consumer by meeting them where they are. With brand recognition growing steadily year over year, they will soon take their place at the table with the other big players.

When it comes to competitive pricing, such as the 2015 A3 sedan starting price under $30k, the Audi lineup is waging war with the longstanding veterans by lowering the bar for luxury car ownership. While refusing to sacrifice quality, this approach has historically proven to be a double-edged sword. On one hand, as an automaker, you have the unique opportunity of expanding your market share through those buyers that remain on the fringe due to pricing. On the flip side, losing the exclusivity and elite ownership status of the brand caused a tight rope to be carefully navigated with these types of moves. It is a calculated risk, but one that Audi seems poised to make.

Only time will tell if the Audi dominance in Europe will make its way across the Atlantic and set up shop in the worlds largest consumer base of automobiles. While their current standing may still lag behind, the tactical marketing approach seems to be picking up steam and giving Audi of America a bright future in the United States Marketplace.

Check out the best place to find a Used Audi For Sale in the US.